| Type | joint venture |
|---|---|
| Founded | 1995 |
| Headquarters | Fuzhou, Fujian Province, China |
South East (Fujian) Motor Co Ltd,[1] commonly known as Soueast, is a joint venture between Japanese Mitsubishi Motors, Chinese Fujian Motor Industry Group, and Taiwanese[2] China Motor Corporation.[1]
Located in Fuzhou, Fujian Province, China,[3] it builds Chrysler models,[4] minibuses,[5] and Chinese-market versions of Mitsubishi sedan and MPV models[6] for the Chinese market.
Its cars are license-built versions of Mitsubishi and Chrysler designs some of which bear the Mitsubishi brand.[1] While Mitsubishi-branded models are among it product line,[6] own-brand vehicles are as well.[7]
Mitsubishi will enter a new, equally-owned joint venture with Guangzhou Automobile Group but keep an ownership in Soueast, too.[6]
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Created in 1995[8] as a joint venture between China Motor Corporation and Fujian Motor Industry Group[1] Mitsubishi only later joined in 2006.[1]
In 2008 the company sold a lot of minibuses to Iran.[9]
That same year saw Jackie Chan sign on as a Mitsubishi brand ambassador for Mainland China markets.[10]
As of 2009 Mitsubishi and China Motor Corporation each held one-fourth ownership the remainder being controlled by their local partner.[11]
Soueast has at least one foreign joint venture, Fujian Daimler-Chrysler, which makes minivans (MPVs).[12] as of June 2010 Soueast, with half of the ownership, is the majority owner.[12] Daimler AG owns 33.78% and the Taiwanese Zhonghua owns 16.22%.[12]
Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.[8]